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Monetization

Key Principles

The customer journey is getting more complex, and users expect to convert on their own terms. In this section, we look at how to drive conversions by putting your visitors in control.

Guides

  1. Let Users Explore Before They Commit
  2. Let Users Purchase As A Guest
  3. Make It Easy To Finish On Another Device
  4. Use Existing Information To Maximize Convenience

Next Sections

  1. Key Principles
  2. Ads

Authors

Pete LePage

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