Google and AnswerLab undertook an intensive research study examining how a range of users interacted with a diverse set of mobile sites. The goal, to answer the question: what makes a good mobile site?
Mobile users will notice and be delighted by the small things you do for them to enhance their experience.
A desktop homepage often serves many purposes, but the mobile homepage should focus on connecting users to the content they’re looking for.
Whether it’s making a purchase, getting a quote or joining an email list, your user’s conversion experience should be as seamless as possible.
Site search is vital for helping mobile users find what they’re looking for in a hurry.
The customer journey is getting more complex, and users expect to convert on their own terms.
