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Home Page and Navigation Principles

Keep Menus Short and Sweet

An extensive menu might work well for your desktop site, but mobile users won't have the patience to scroll through a long list of options to try and find what they want. Consider how you can present the fewest menu items possible.

Menus are short and sweet.
Menus are short and sweet.

Macy’s, a major department store refined the product categories on its mobile site, presenting study participants with a shorter, more clearly-defined list than on desktop.

Next Sections

  1. Keep Calls To Action Front and Center
  2. Keep Menus Short and Sweet
  3. Make It Easy To Get To The Home Page
  4. Don't let promotions steal the show
  5. Keep users in a single browser window

Updated on 2014-08-07

Authors

Pete LePage

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