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Home Page and Navigation Principles

Keep users in a single browser window

Switching between windows on a smartphone can be troublesome, and raises the risk that visitors might not find their way back to your site.

Try to keep users in one place by avoiding calls-to-action that launch new windows.

Macy's keeps their users on their site by providing coupons.
Macy's keeps their users on their site by providing coupons.

For example, if you accept coupons, consider offering these on your site to avoid users opening new windows to search elsewhere. Consider other ways that might cause a user to to look outside your site and provide easy to use features to keep them on your site.

Next Sections

  1. Keep Calls To Action Front and Center
  2. Keep Menus Short and Sweet
  3. Make It Easy To Get To The Home Page
  4. Don't let promotions steal the show
  5. Keep users in a single browser window

Updated on 2014-08-07

Authors

Pete LePage

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