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Home Page and Navigation Principles

Make It Easy To Get To The Home Page

When mobile users navigate through your site, they want an easy way to get back to your initial homepage.

For example, they may want to get back to do another search or start a new browse experience.

Clicking the logo returns users to the home page.
Clicking the logo in the upper right corner returns users to the home page.

Users expect tapping the logo at the top of a page to take them back to the homepage, and study participants became frustrated if it didn’t work.

Next Sections

  1. Keep Calls To Action Front and Center
  2. Keep Menus Short and Sweet
  3. Make It Easy To Get To The Home Page
  4. Don't let promotions steal the show
  5. Keep users in a single browser window

Updated on 2014-08-07

Authors

Pete LePage

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