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Home Page and Navigation Principles

Don't let promotions steal the show

Promotions and ads can overshadow the content they're next to, and make it harder for users to accomplish tasks.

Participants visiting one company’s mobile site were distracted by a large promotional banner and missed the navigational buttons beneath it, making it hard for them to learn more about the company’s offerings.

Door slams often annoy users and make using the site a pain.
Interstitials (sometimes called door slams) often annoy users and make using the site a pain.
Easily dismissable promotions for a native app.
Promotions should be easily dismissable and not distract from the experience.

For app promotions, use easily dismissible banners, which were preferred by study participants; as opposed to large interstitials (also known as door slams).

Next Sections

  1. Keep Calls To Action Front and Center
  2. Keep Menus Short and Sweet
  3. Make It Easy To Get To The Home Page
  4. Don't let promotions steal the show
  5. Keep users in a single browser window

Updated on 2014-08-07

Authors

Pete LePage

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