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Key Principles

Use Existing Information To Maximize Convenience

Take advantage of information you already have, and/or use third-party payment services to make conversion as easy as possible.

For your registered users, remember and pre-fill their preferences. For new users, offer a third-party checkout service they may already use. Several retail sites in the study offered third-party payment services as an option, reducing purchasing friction for users of those services and allowing the site to prefill shipping info.

Next Sections

  1. Let Users Explore Before They Commit
  2. Let Users Purchase As A Guest
  3. Make It Easy To Finish On Another Device
  4. Use Existing Information To Maximize Convenience

Updated on 2014-08-07

Authors

Pete LePage

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