Ads

Place ads where users benefit the most

When it comes to deciding where to place ads on your site, and how many ads to include, always put the user first!

• Use ads to augment site content; not the other way around.
• Pages with excessive ads, ads that push important content down below the fold, ads clustered together that dominate the viewable space or ads without clear labeling lead to lower user satisfaction and are against AdSense policies.
• Ensure ads provide value to users. If you have ad units that generate significantly less revenue or drive less clicks or views, it’s likely they are not providing value to users.

Sample placement options for mobile ads:

For more information, review the AdSense best practices for ads placement .

What if responsive sizing isn’t enough?

In some cases, you may need more control over the way your ads are displayed than simply using responsive ads. In this case, you can switch to advanced mode and override smart sizing in your responsive ad unit code. For example, you can control the exact sizing of ads using media queries :

1. Follow the instructions to create a responsive ad unit .
2. In the Ad code box, select the Advanced (code modification required) from the Mode drop-down.
3. Modify the ad code to set the exact sizes of your ads based on the user’s device:

<style type="text/css">
  .adslot_1 { width: 320px; height: 50px; }
  @media (min-width:500px) { .adslot_1 { width: 468px; height: 60px; } }
  @media (min-width:800px) { .adslot_1 { width: 728px; height: 90px; } }
</style>
<ins class="adsbygoogle adslot_1"
    style="display:block;"
    data-ad-client="ca-pub-1234"
    data-ad-slot="5678"></ins>
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<script>(adsbygoogle = window.adsbygoogle || []).push({});</script>

Try it

See advanced features in the AdSense help for more information.

Choose styles that compliment your site

The most successful ads blend or contrast your site’s styles. Google AdSense provides a set of predefined ad styles ; choose the style that best fits your site or create your own.

What’s customizable

You can customize any of the following styles in text ads:

• Border color
• Background color
• Text font family and font size
• Default text color
• Text color specific for the ad title
• Text color specific for URLs

How to apply styles

When creating a new unit, you can apply a different style to text ads by expanding the Text ad style property:

All text ads use the Google AdSense Default style. You can use any of the predefined style as is, make slight changes to the style, or create, your own custom style.

Once you’ve saved a new style, you can apply it to any of your existing or new ad units:

1. Navigate to Ad Styles .
2. Select the ad style you want to change from the list of Ad styles available for all your active products .
3. Make changes and Save ad style .

When you change an existing ad style, any active ad units using that style are automatically updated.